When Michael Bruinsma started 999 Games in July 1990, the offer on the games market in the Netherlands and Belgium had been virtually unchanged for decades. Innovation was very limited. On the foreign market, the offer was much more extensive and exceptionally good titles were also released. Titles that according to Michael would also do well here. He believes that is reason enough to change that. He started with the distribution of import games in the low countries and from 1998 also published them in Dutch.