In the bustling streets of Amsterdam in 2004, Joolz came into existence through a conversation among friends. Founder Emile Kuenen and his companions were discussing the limited options available in the market for pushchairs that successfully blended functionality with design. Recognizing a gap in the industry, they embarked on creating a wish list of features that would constitute the ideal pushchair. Drawing from their collective expertise, Emile and his associates decided that the pushchair should be ergonomic, provide optimal comfort and safety for the child, be user-friendly with intelligent solutions for folding and storage, and importantly, have a positive impact on the environment. With these criteria in mind, Joolz commenced the design process, aiming to create a pushchair that would be both practical and stylish. Over the years, Joolz has consistently demonstrated a commitment to environmentally responsible practices, while not compromising on the quality and performance of their products. Joolz's innovative approach to pushchair design has earned them a reputation as a leader in the industry, making them a popular choice among parents who value both form and function.