Ellyne Bierman-Hagen is the founder of Reflower. She saw how flower production involves high CO2 emissions, pesticide use and waste generation. The realization that something had to be done to reduce this negative impact led to the idea of Reflower. With Reflower, Ellyne wanted to offer a sustainable alternative to the traditional floriculture industry. Artificial flowers, or what Ellyne prefers to call them - perennial flowers -, last a long time and can be used over and over again. Moreover, Reflower's artificial flowers are of high quality and can hardly be distinguished from the real thing. Therefore, it is not surprising that Reflower is becoming increasingly popular with businesses and individuals looking for a sustainable and aesthetically pleasing alternative. Reflower focuses not only on sustainability, but also on flexibility. Reflower has a wide range of bouquets with a vase, allowing customers to keep changing their lasting flowers according to the seasons and their personal tastes. With Reflower, Ellyne Bierman-Hagen has been able to realize her vision of a more sustainable world. Her company has not only contributed to making the floriculture industry more sustainable, but has also shown that sustainability and aesthetics can go hand in hand. Reflower is an innovative concept that contributes to a better future for our planet.