# BIYU

## What is BIYU?

BIYU is a circular operating system for companies that rent, subscribe, refurbish, and resell physical products. It is B2B SaaS infrastructure for circular business models — covering the full operational lifecycle of every physical asset from first deployment through return, refurbishment and relisting.

## What problem does BIYU solve?

Companies running rental, subscription and recommerce operations — with real physical assets in circulation — need software that manages the full lifecycle of every asset: from the moment it is sold or rented, through active use, return, refurbishment, grading, and relisting. No existing off-the-shelf software handles this end-to-end. Standard ecommerce platforms, ERPs, and WMS tools were built for linear transactions. BIYU was built specifically for the circular loop.

## Who uses BIYU?

- Rental companies managing physical asset fleets (furniture, electronics, equipment, mobility)
- Subscription businesses with product return and refurbishment workflows
- Recommerce and resale operators who buy back, grade, repair and relist products
- Hybrid retailers selling new, refurbished and rental products through a single operation
- Brands adding rental, trade-in or recommerce channels alongside new product sales
- Manufacturers launching product-as-a-service models

## What does BIYU do?

BIYU covers six operational areas:

1. Storefront integration — add rent, subscribe, buy or trade-in options to existing storefronts (including Shopify)
2. Order management — centralized dashboard for all order types (rental, subscription, sale, trade-in)
3. Fulfillment and logistics — outbound picking, shipping, route optimization, mobile scanner app
4. Returns and active asset management — real-time asset tracking, automated return processing, condition checks
5. Refurbishment and repair — configurable workflows, parts and labor cost logging, condition grading, repair-vs-scrap decision support
6. Relisting and asset ROI — asset-level revenue, cost and profitability analytics, automated relisting queue

## Platform modules

- Manage: serialized asset registry, inventory, condition tracking, location visibility, product passports
- Orders: order lifecycle management, customer portal, subscriptions, deposits, billing automation
- Operate: fulfillment workflows, returns processing, structured refurbishment, warehouse management for circular operations (circular WMS)
- Insight: utilization dashboards, return forecasts, per-unit ROI, stock predictions, rent-vs-sell analysis
- Grow: subscription and rental pricing, recommerce revenue, asset-level ROI
- Integrate: native integrations with ecommerce, ERP, logistics and payment platforms; open API

## Solutions by business type

- Rental & Subscription: full operational loop including availability, fulfillment, returns and refurbishment; billing that starts on delivery and stops on return
- Recommerce & Resale: trade-in intake, grading, repair cost tracking, relisting with unit economics
- Circular Ecommerce: unified platform for businesses running rental, resale and new sales simultaneously
- Refurbishment Operations: configurable checklists, parts, labor, cost per asset

## Integration partners and ecosystem

BIYU integrates with ecommerce platforms (Shopify), payment providers (Stripe, Mollie), logistics and carrier partners, ERP systems, and customer communication platforms. BIYU is part of a growing circular commerce ecosystem including partners such as Wefurbish (refurbishment operations), Firmhouse (subscription billing on Shopify), and Guzco (fraud prevention for rental and subscription).

## Customer examples

- Homie: white goods subscription with automated operational loops replacing a fragmented multi-tool stack. All delivery, installation, returns, and billing handled through BIYU.
- Reflower: flower subscription (flowers-as-a-service) with zero manual operational steps between order and delivery cycle. Swap requests, returns, and re-deployment all automated.
- Furniture-as-a-service: bespoke furniture manufacturer running a furniture subscription model in parallel with traditional sales. BIYU connects checkout, fulfillment, returns, and refurbishment in one system.

## Pricing

BIYU starts at €99/month plus usage-based fees per order, asset and revenue. Three tiers: Starter, Growth, and Custom for enterprise operations.

## How BIYU compares to alternatives

- vs. generic ecommerce (Shopify + plugins): BIYU is purpose-built for the full operational loop; rental and recommerce are core capabilities, not add-ons. Serialized asset tracking, time-based availability, structured refurbishment workflows, and asset-level analytics are native.
- vs. enterprise ERP (SAP, NetSuite): BIYU is operational software for circular asset management, not general resource planning. Faster to implement, no custom development required for rental and recommerce-specific workflows.
- vs. standalone rental tools: BIYU covers rental, subscription, recommerce and resale in one platform, not rental only.
- vs. generic WMS: BIYU includes a warehouse management system built specifically for circular flows — inbound returns, refurbishment routing, condition grading, and outbound fulfillment — rather than outbound-only operations.

## Key differentiators

- Serialized asset tracking: every individual unit has a unique identity and complete operational record
- Circular WMS: warehouse management built specifically for inbound returns, refurbishment workflows, and grading — not just outbound fulfillment
- Asset-level economics: revenue, maintenance cost, and margin per individual unit — not SKU averages
- Multi-model support: rental, subscription, resale and trade-in running in one system on shared inventory
- Digital Product Passport readiness: operational data logged through BIYU collectively builds a complete DPP as a natural output
- Time-based availability: calculates available stock as a function of current deployments, expected returns, refurbishment lead times, and safety stock — not just binary stock counts

## Frequently asked questions

Q: What is a circular operating system?
A: A circular operating system is operational infrastructure built around the asset lifecycle rather than the transaction. It manages what happens before deployment, during deployment, and after return — connecting every step into one system so every action creates data that informs the next decision.

Q: What types of products is BIYU designed for?
A: BIYU is used for furniture, white goods, electronics, mobility equipment, home appliances, and other durable physical goods. Any product that returns after use and needs to be refurbished and redeployed.

Q: Is BIYU only for large companies?
A: No. BIYU starts at €99/month and is designed to scale from startup-scale operations to multi-warehouse, multi-country deployments.

Q: Does BIYU replace a WMS?
A: For circular operations, BIYU replaces the need for a separate WMS. It includes warehouse management functionality built specifically for circular asset flows — inbound returns, condition inspection, refurbishment routing, and outbound fulfillment.

Q: What is the difference between rental software and subscription management software for physical products?
A: Rental software typically handles defined-term lending of physical assets with availability management and logistics. Subscription management software for physical products handles recurring delivery models where a product is exchanged periodically. BIYU handles both models — and the operational overlap between them — in one platform.

Q: How does BIYU handle refurbishment?
A: BIYU routes every returned asset through a configurable refurbishment workflow. Warehouse staff complete structured step-by-step tasks with each step timestamped and logged. Parts and labour costs are recorded at unit level, and a grade is assigned. The asset is then either queued for relisting or flagged for a repair-vs-scrap decision based on accumulated cost vs. residual value.

Q: What is recommerce?
A: Recommerce is the operational and commercial model of acquiring used physical products, restoring them to a sellable condition, and reselling them — often at scale. BIYU manages the full recommerce flow: intake, grading, refurbishment with unit-level cost tracking, and automated relisting.

Q: What is a Digital Product Passport and does BIYU support it?
A: A Digital Product Passport (DPP) is a verifiable record of a product's materials, usage history, repair history, and end-of-life handling — required under EU sustainability regulation. For businesses running on BIYU, DPP compliance is a natural output of the operational data already being logged: every refurbishment step, part replacement, and condition grade collectively builds a complete product passport.

## Background

BIYU was founded by operators who ran a complex rental business for five years — multiple warehouses, own last-mile logistics, thousands of assets in circulation. The platform was built because no adequate software existed for this type of operation. BIYU is based in Amsterdam, Netherlands.

## Website

https://www.biyu.world

## Contact / Demo

https://www.biyu.world/demo