How a bespoke furniture brand runs Furniture-as-a-Service in parallel to their regular business
A furniture brand that makes everything in-house — from velvet sofas to artisanal poufs — and delivers on subscription. BIYU is the operational layer that makes every part of that loop work.
Company
Bespoke furniture brand
Industry
Bespoke furniture subscription
Stack
Shopify + Firmhouse + BIYU
This furniture brand builds everything in-house — from velvet sofas to artisanal poufs — at their own production facility. As their Furniture-as-a-Service proposition grew, so did the operational complexity behind it.
Shopify and Firmhouse handle the storefront and recurring payments beautifully. But every step in between — scheduling, picking, routing the delivery fleet, tracking which sofa is where, triggering billing at the right moment, managing returns and refurbishment — had no home. That gap had to be filled manually, or not at all.
No operational layer after checkout
Shopify and Firmhouse covered storefront and payments. Everything between “order confirmed” and “furniture installed” was manual coordination.
Scheduling a company-owned delivery fleet
Booking installs and pickups required outbound calls per order, with no system connecting customer availability to fleet capacity.
Billing tied to manual triggers
Subscription start and stop depended on humans remembering to act. Wrong timing meant billing errors and awkward customer conversations.
No asset-level visibility
As the rental fleet grew, knowing the location, condition, and history of each individual piece became impossible without serialised tracking.
One integrated flow, from order to refurbishment.
Shopify order lands in BIYU, stock stays in sync
The moment a subscription is placed through Shopify, the order appears in BIYU. Inventory levels are pushed back to Shopify in real time so rental availability is always accurate.
Customers self-schedule through a branded portal
Instead of a phone call, customers book their own delivery and installation slot through a public portal that reflects real fleet availability and configured delivery areas. No calls, no back-and-forth, saving lots of time.
Route optimisation combining installs and pickups
The company’s own delivery fleet gets daily routes optimised across new deliveries, installations, and pickups — all in one pass. If a customer isn’t home, they’re automatically prompted to reschedule.
Subscription starts the moment the piece is confirmed installed
When the delivery team marks an order as installed in the BIYU app, Firmhouse is automatically triggered to start the subscription. No manual step, no billing errors tied to wrong start dates. Customers pay from delivery and install onwards, not on order date. Fairplay.
Active lifecycle management in one place
Once a piece is deployed, the team can create swap orders, schedule repairs, and manage service requests without re-entering any customer or asset data.
Return confirmation stops the subscription automatically
When a piece is picked up and scanned back into the warehouse, BIYU pings Firmhouse to stop billing. Clean, instant, no overhang.
Structured refurbishment, logged per asset
Every returned piece goes through a configurable refurbishment checklist — upholstery checks, cleaning, condition grading — logged against the specific serial number. Once approved, it’s back in available stock and inventory levels update automatically.
“With BIYU, everything that used to require a phone call or a spreadsheet just happens. Our team focuses on the furniture — BIYU handles the loop.”
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