Built for rental and subscription businesses.
From the rent button on your storefront, through every return and refurbishment, to the insight that tells you when to buy more stock — BIYU handles everything in between.
Always know where every asset is
Automate the repetitive work
Make decisions from real fleet data
Scale without adding headcount
Rental and subscription businesses operate on a loop — assets go out, come back, get serviced, and go out again. Standard ecommerce platforms assume every product is sold once and shipped. That mismatch creates friction at every step: the storefront, the back-office, the data.
BIYU is built for the loop. It connects to your storefront, runs the full operational workflow, and turns every step into data you can use. One platform, from first rental to tenth relist.
The full rental loop, from storefront to insight.
Every step from the moment a customer rents to the moment that asset is back in stock — handled in one platform.
Baby / Strollers
Thule Urban Glide 2
Rent and subscribe, live on your existing website.
A date picker, live stock availability, and subscription plans — added to your existing storefront. Customers pick a start and end date, see what's in stock, and check out in seconds.
What running on BIYU actually changes.
The old way
With BIYU
Manually check stock before confirming orders
Real-time availability prevents double-booking automatically
Start and stop subscription billing by hand
Billing triggers on delivery and stops on return — no manual steps
No clear view of where assets are between dispatch and return
Every asset tracked from warehouse to customer and back, in real time
Returns processed one by one, condition notes written manually
Returns processed automatically — condition checks and billing adjustments built in
Refurb jobs tracked in spreadsheets or on whiteboards
Every returned asset assigned to a structured refurb workflow automatically
Asset profitability pieced together from multiple reports
Per-unit ROI visible across your entire fleet, in one place
Manually check stock before confirming orders
Real-time availability prevents double-booking automatically
Start and stop subscription billing by hand
Billing triggers on delivery and stops on return — no manual steps
No clear view of where assets are between dispatch and return
Every asset tracked from warehouse to customer and back, in real time
Returns processed one by one, condition notes written manually
Returns processed automatically — condition checks and billing adjustments built in
Refurb jobs tracked in spreadsheets or on whiteboards
Every returned asset assigned to a structured refurb workflow automatically
Asset profitability pieced together from multiple reports
Per-unit ROI visible across your entire fleet, in one place
Short-term rental and subscription: same platform, different workflows.
The loop above applies to both. The operational detail differs — here's how.
Defined start and end dates. High turnover, tight operational windows. Stock availability is critical — the right asset needs to be at the right location at the right time.
- Real-time availability by location and stock level
- Automated deposit collection and release
- Return processing with condition and fee handling
- Fast refurb turnaround between short cycles
Long-term relationships, recurring monthly billing. Customers swap products mid-contract, assets need servicing during an active subscription, and contracts end after months or years in the field.
- Recurring billing that starts on delivery, not on order
- Mid-contract swaps and replacement workflows
- Repair and maintenance during active subscriptions
- End-of-contract return, assessment and relist
Understand your operation. Know your assets.
Because BIYU runs every step of the loop, the data is already there — you don't have to piece it together. Fleet performance, asset profitability, demand trends and stock gaps are visible in real time, so you can focus on growing your business rather than tracking it.
100%
Asset visibility across your entire fleet, in real time
Per unit
ROI tracked across every rental cycle, not fleet averages
Automated
Billing, return and refurb triggers — zero manual steps
Built in
Demand forecasting and stock recommendations from day one
What you get
Asset-level ROI
Total revenue, maintenance costs and depreciation per unit — not fleet averages.
Fleet utilization rate
How much of your fleet is active vs idle — by category, location and time period.
Average rental duration
Track contract lengths over time and spot where customers extend, return early, or churn.
Demand forecasting
Know when to buy new stock and when to sell off aging assets, based on real utilisation and seasonal trends.
Optimal rental duration
Understand which contract lengths drive the most profitability per product category.
Sell or keep
Data-driven decisions on whether an asset is better relisted or sold, based on its actual performance history.
However you operate, BIYU works for it.
Own warehouse, outsourced logistics, multiple sites — the platform adapts to your operation.
Real operations. Real results.
“BIYU gave us the operational backbone we were missing. Everything is connected now — from the moment a customer orders to the moment a machine is back in our warehouse, cleaned, and ready to go again.”
Homie rents white goods on subscription and handles all delivery and installation in-house. BIYU replaced their fragmented linear stack — connecting storefront orders, automated route planning, subscription billing, and serialised asset tracking into one fully automated circular operation.
Read the full story →
Frequently asked questions
Standard ecommerce software is built around a one-way transaction: a product leaves your warehouse, a payment is collected, and the process ends. Rental operations are fundamentally different — products come back, need to be inspected, refurbished, and re-deployed. Standard inventory management counts stock in binary; rental needs time-based availability accounting for concurrent deployments and upcoming returns. A purpose-built rental platform handles both sides of the loop.
BIYU manages the full operational loop for rental and subscription businesses: storefront availability and checkout, order management, outbound fulfillment (own fleet, 3PL, or pickup), returns processing, structured refurbishment workflows with unit-level cost tracking, and relisting back to available inventory. All assets are tracked at individual unit level with a complete operational history.
BIYU integrates natively with major ecommerce platforms (including Shopify), payment providers, logistics and carrier systems, ERP platforms, and customer communication tools. It also provides an open API for custom integrations.
BIYU is used by rental companies managing physical asset fleets across categories including furniture, electronics, mobility equipment, and home appliances — as well as subscription businesses that deliver physical products on a recurring basis and need to manage returns and refurbishment between cycles.
Yes. BIYU is designed to run both models simultaneously — or independently. Short-term rental requires tight availability management and fast refurbishment turnaround. Long-term subscription models add recurring billing logic, mid-contract swap workflows, and maintenance during active contracts. Both run on the same operational backbone.
Running a rental or subscription operation?
Let's talk about what your operation looks like today and where you want to take it.