The infrastructure for circular operations
The operating system for every asset you rent, sell, refurbish and relist
Integrates with your existing stack
Does this sound like you?
One system. The full circular lifecycle.
From first order to returned, refurbished and relisted — every step managed in one platform.
Baby / Strollers
Thule Urban Glide 2
Add circular commerce to your storefront in days.
Rent, subscribe, buy or trade-in — live on your existing shop. Real-time availability by location so customers never hit a dead end.
We didn't build this from a whiteboard.
BIYU ran a complex rental operation for five years — multiple warehouses, own last-mile logistics, thousands of assets in circulation. We built BIYU because we needed it and nothing adequate existed. That operational reality is built into every workflow, every decision, every detail of the platform.
Real operations. Real results.
“BIYU gave us the operational backbone we were missing. Everything is connected now — from the moment a customer orders to the moment a machine is back in our warehouse, cleaned, and ready to go again.”
Homie rents white goods on subscription and handles all delivery and installation in-house. BIYU replaced their fragmented linear stack — connecting storefront orders, automated route planning, subscription billing, and serialised asset tracking into one fully automated circular operation.
Read the full storyBespoke furniture subscription
Furniture-as-a-Service running in parallel to a regular retail business — fully automated from checkout to refurbishment.
Read the story
Flower subscription
Silk bouquets on subscription with on-demand swaps — delivered across the Netherlands without a single manual step.
Read the storyThe market went circular.The stack stayed linear.
The market is moving fast: resale, rental, refurbishment and subscription are all growing, and brands are leaning in with new offers and programmes. The software landscape has not kept pace — storefronts, OMS, ERPs and WMS are still designed around linear sell-once flows. Circular teams are left to hack workflows together while demand scales. BIYU is circular-native infrastructure — the operating system built for how circular commerce actually runs.
$4.5T
Economic value unlocked by circular economy adoption by 2030
Ellen MacArthur Foundation & Accenture
3×
Faster growth in recommerce vs. traditional retail over the last 3 years
ThredUp Resale Report
1 in 4
EU consumers has rented or subscribed to a physical product in the past year
European Consumer Survey
Operating layer for resale, rental, refurb — one system per unit.
- Lifecycle-native
- Refurb & rental native
- One connected stack
- Single record / unit
- P&L per asset
- Built to scale
Scales clean
ERP, WMS, typical storefront — sell once, ship, done.
- One-way sell path
- Returns = edge case
- Spreadsheets & hacks
- Siloed tools
- No unit-level truth
- Breaks at volume
Fragmented ops
Running a rental, recommerce or hybrid operation?
Let's talk about what your operation looks like and where you want to take it.