How Homie automated its circular operation
Homie rents white goods on subscription — washing machines, dryers, fridges — and handles all delivery and installation in-house. Running that on fragmented linear software was costing them time, money, and customer satisfaction.
Homie had outgrown the tools they started with. Orders came in through WooCommerce, but everything downstream required manual intervention — copying data between systems, calling customers to schedule deliveries, tracking assets in spreadsheets. As the subscriber base grew, the cracks turned into chasms.
BIYU replaced the fragmented, made-for-linear stack with a purpose-built circular asset lifecycle management platform. Every step from checkout to asset return is now automated, connected, and visible in one place.
Disconnected order flow
Orders from WooCommerce had to be manually entered into routing software. Customer contact details were copied by hand for every single delivery booking.
Manual scheduling
Coordinating delivery and installation appointments required outbound calls or emails per order — at scale, this became a full-time operational drain.
Fragmented fulfillment
Routing lived in one system, customer-facing logistics in a custom-built portal, subscriptions in yet another. Custom software was built to cope with the gaps — expensive to maintain and hard to scale.
No consolidated insights
No single overview connecting orders, asset status, rental history, and maintenance. Every answer required digging across separate tools.
One integrated flow, from order to refurbishment.
Storefront to BIYU — with customer portal
New orders flow automatically from the storefront into BIYU, and customers can self-schedule their own delivery or pickup through the portal. No calls, no manual entry.
Automated route planning with edge cases handled
Once a slot is confirmed, BIYU automatically generates an optimised route combining deliveries, installations, and pickups. If a customer isn't home, they're automatically prompted to reschedule — no driver waiting, no manual follow-up.
Subscription starts on installation
The moment the machine is confirmed as installed, the subscription starts automatically. No manual trigger, no delay, no billing errors tied to wrong start dates.
Serialised asset tracking across the full lifecycle
Every machine is tracked by serial number: current location, condition, rental history, maintenance records — all live, all in one place. Multi-warehouse inventory with consolidated overviews at every level.
Swap and service orders in one click
Once a machine is deployed, Homie can instantly create a swap order to deliver a replacement or schedule service — without re-entering any customer or asset data.
Return triggers automatic subscription stop
When a machine is picked up and confirmed returned, the subscription stops automatically. Clean, instant, no billing overhang.
Full refurbishment flow, logged per product
Every returned machine goes through a structured refurbishment workflow — cleaning instructions on a product level, condition checks, status updates — so it's ready to redeploy with full traceability.
“BIYU gave us the operational backbone we were missing. Everything is connected now — from the moment a customer orders to the moment a machine is back in our warehouse, cleaned, and ready to go again.”
Running a rental, recommerce or hybrid operation?
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