The operational backbone for baby and toddler equipment rental.
Prams, car seats, cots, highchairs and travel gear. You grow the brand and the community of parents. BIYU runs everything behind it: live availability, fulfilment, returns, safety checks, refurbishment and the decision on what every item does next.
Pram, Oat
With family, month 7
i-Size infant car seat, Sage
Safety check passed
Bedside crib
In refurbishment
Highchair
Ready to ship
Baby and toddler equipment is one of the hardest categories to run circular.
Babies outgrow everything in months
A bedside crib is used for six months, a cot bed for two years. Every item passes through many families, so every return, swap and turnaround has to be fast.
Safety cannot live in a spreadsheet
Car seats have expiry dates, crash histories and recalls. Textiles need washing, mattresses need sanitising. Parents trust you with their child.
Demand moves with seasons and due dates
Summer holidays drive one-off travel rentals, due dates drive monthly rental plans. Without forecasting you are either sold out or paying for idle stock.
A small team doing everything
Picking, packing, returns, cleaning, customer service and growth, often by the same five people. Every manual step costs time you should spend on parents.
Every model on one product page. Live stock behind every button.
Storefronts like Shopify and WooCommerce are built for linear selling. BIYU adds the storefront elements that make circular models work on them: availability calendars for one-off hire, monthly rental plans, condition grades and deposits, all connected to your real stock per colour, per grade and per hub.
But the storefront is the easy part. The real challenge starts after checkout, when the pram has to be picked, delivered, returned, checked, cleaned and sent out again. Doing that for thousands of items is where BIYU comes in.
- Works on Shopify, WooCommerce or your own frontend through the API
- Availability per colour, per grade, per hub, per day
- One-off hire, rolling monthly plans and sales on the same product page
- Condition grades that change the price, for rental and for sale
- Deposits, due date starts and swaps handled at checkout
Nordic City Pram
Colour: Oat
Condition: Grade A
Deliver from
Pick your trip dates
What the parent sees
One button on a product page
Rent, subscribe or buy. Simple for parents, and the easy part to build.
What has to happen behind it, every time
The operation that BIYU runs
One family, ten products, three years. Every swap automated.
Drag through the first years of a child. BIYU knows which product comes next, plans the swap with the delivery of the next item and sends the outgrown one straight into refurbishment.
Child age
5 months old
Baby carrier
Bedside crib
i-Size infant car seat
Pram
Play gym
Cot bed
Highchair
Travel cot
Balance bike
Drag
At home right now
Bedside crib
Monthly rental plan
i-Size infant car seat
Monthly rental plan
Pram
Monthly rental plan, buyout at the end
Play gym
Monthly rental plan
BIYU is planning
Deliver cot bed
In 1 month, combined with any collection
Deliver highchair
In 1 month, combined with any collection
Collect bedside crib
In 1 month, then straight into refurbishment
Pick, pack and ship without thinking about it.
BIYU turns every order into a pick list with the exact serial to send, groups bundles into one shipment, prints labels with the return already included and books the carrier or your own driver.
- ✓Serial allocated automatically, oldest ready unit first
- ✓Bundles picked as one order, even across categories
- ✓Return label in the box, home pickup bookable
- ✓Own fleet, 3PL or carrier: same workflow
Outbound, today
4 orders, 7 lines
To pick4
ORD 4821
Newborn bundleFamily de Vries
- Bedside crib BSN 0193
- Car seat CST 0441
- Play gym PGM 0072
Tomorrow, 9:00 to 12:00
ORD 4822
Holiday rentalFamily Jansen
- Travel cot TCT 0310
Thursday, pickup point
ORD 4823
Growth swapFamily Bakker
- Cot bed CTB 0218
- Collect bedside crib BSN 0102
Friday, 13:00 to 17:00
ORD 4824
Refurbished saleFamily Visser
- Pram STR 2007, grade A
Tomorrow, carrier
Picked0
Packed0
Shipped0
Every return checked, cleaned and proven safe for the next family.
Returns land in a structured flow per category. Car seats get a different checklist than cots. Every check is recorded on the serial with photos, so you can show any parent exactly what happened to the item before it reached them.
Infant car seat CST 0441
Returned by family de Boer after 11 months
Intake scan
The return is scanned and matched to the family, the order and the expected accessories.
Decide what every item does next, based on data.
When an item comes back, BIYU weighs its condition, number of cycles, age, current demand per variant and repair cost. Then it recommends the step that earns the most: rent it again, move it to subscriptions, offer a buyout, sell it refurbished, harvest parts or recycle it.
Condition
Grade A
Cycles
3 families
Demand for Oat
High, waitlist of 6
Repair cost
€ 12
Rent again, short term
64
Move to subscription pool
92
Offer buyout to the family
41
Sell refurbished
55
Harvest spare parts
8
Recycle
2
Recommended next step
Move to subscription pool
Demand for Oat is ahead of stock for the next 8 weeks. Back into the monthly rental pool earns € 384 more than selling it now.
Know what parents will want next quarter, down to the colour.
BIYU learns from every booking, due date and return. Predictive forecasting shows demand per category and per variant months ahead, so you buy the right stock before the peak and stop buying what will sit on the shelf.
Demand per variant
BIYU advice
Demand passes your fleet in 3 months. Buy 14 prams in Sage and Oat, none in Black, and offer buyouts on the oldest Black units.
Every pram earning, not waiting on a shelf.
Idle stock is the most expensive thing in a rental business. BIYU allocates the right unit to the right hub and the right model, so more of your fleet is out with families more of the time.
Average utilisation
81%
Fleet idle
19%
Share of the fleet out with families, per category and month. Example data.
A warehouse system that knows things come back.
Linear warehouse software has one direction: in, store, out. Baby equipment moves in loops through quarantine, cleaning, repair and ready stock, often split into kits. BIYU runs every status, location and hub at serial level.
Amsterdam hub, live floor
16 units shownScanned in, waiting for intake
Kits and bundles
Pram kit STR 2041
Each part has its own history. Missing or worn parts are flagged at intake and replaced from spare part stock.
Multiple hubs
Stock moves between hubs when forecasts ask for it
Scan everything
Barcode or QR on every serial, part and location
Partners included
Cleaning or repair partners work in the same flow
Rules per category
Car seats are never released without a safety check
The full life story of every single item.
Every rental, swap, repair and cleaning cycle is booked on the serial. So you know exactly what each pram has earned, what it has cost and when it has paid for itself.
STR 2041
Nordic City Pram, Oat
Revenue
€ 1,023
Costs incl. purchase
€ 675
Margin
€ 348
Revenue and every cost, from purchase price to cleaning cycles and spare parts, booked on one serial. Click a moment in its life to rewind.
You grow the brand. BIYU is the operational backbone behind it.
Circular baby equipment only scales when the operation runs itself. BIYU takes the complexity off your hands, so your team can spend its time on parents, partnerships and growth.
Your team focuses on
- Building a brand parents love
- Customer acquisition and community
- Partnerships with brands and maternity services
- Curating the range
- Customer experience
BIYU runs
Integrates with your existing stack
Questions from baby equipment rental teams
Yes. The BIYU storefront elements add a calendar for one-off hire, monthly rental plans with a minimum term that roll on monthly, and sales to one product page on Shopify, WooCommerce or your own frontend. Parents pick a colour and a condition grade, and every option draws on the same live stock per variant, per grade and per hub.
Every returned item gets a grade after its safety check and refurbishment, for example new, grade A or grade B. The grade is stored on the serial and shown on the product page, where it changes the rental and sale price. You decide per category which grades are allowed, for example car seats only new or grade A.
Every car seat is tracked on its serial with its expiry date, crash history and recall status. Returns go through a dedicated safety checklist with photos before they can be allocated again, and seats close to expiry are moved to short rentals and retired automatically.
Yes. Parents can order months ahead and choose the due date as the start. BIYU reserves the stock, plans the delivery ahead of the date and starts billing on delivery.
When a child outgrows a product, BIYU plans the delivery of the next item and the collection of the old one in a single trip. The returned item goes straight into the right refurbishment flow.
Yes. BIYU can calculate a buyout price based on the age, condition and remaining value of the serial, and recommends when a buyout earns more than another cycle.
No. BIYU works with your own warehouse, a 3PL, a refurbishment partner or a mix across multiple hubs. The workflow stays the same.
Running a baby equipment rental business?
Show us how your operation runs today. We will show you what it looks like when BIYU is your backbone.